Selected manuscripts are available for download. Because of copyright reasons you need a user name and a password for some manuscripts. The user name is guest. Please send FLORACK an email for the password.
Book
Florack, A. & Scarabis. M. & Primosch, E. (Hrsg.) (2007). Psychologie der Markenführung [Psychology of brand management]. München: Vahlen. Mehr Informationen zu dieser Publikation
Selected Journal Articles
Florack, A., Bless, H. & Piontkowski, U. (2003). When do people accept cultural diversity. Affect as determinant. International Journal of Intercultural Relations, 27, 627-640. PDF (Print Version)
Florack, A., Friese, M. & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20, 193-204. PDF (Print Version) PDF (Final Draft)
Florack, A. & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43, 626-632. PDF (Print Version) PDF (Final Draft)
Florack, A., Ineichen, S., & Bieri, R (2009). The impact of regulatory focus on two-sided advertising. Social Cognition, 27, 37-56. PDF (Print Version) PDF
(Final Draft)
Florack, A., Scarabis, M. & Bless, H. (2001). When do associations matter?: The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37, 518-524. PDF (Print Version)
Florack, A. & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology & Marketing, 23, 741-755. PDF (Print Version) PDF (Final Draft)
Matser, C. I., van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack
A., Hannover, B. & Rossier, J. (2010). Asymmetrical
international attitudes. Applied Psychology: An International Review, 59, 143-158. PDF (Print Version) PDF (Final Draft)
Piontkowski, U., Florack, A., Hölker, P. & Obdrzalek, P. (2000).
Predicting acculturation attitudes of dominant and non-dominant groups.
International Journal of Intercultural Relations, 24, 1-26. PDF (Print Version)
Piontkowski, U., Rohmann, A. & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5, 221-232. PDF (Print Version)
Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of
discordant acculturation attitudes in perceived threat: An analysis of
host and immigrant attitudes in Germany. International Journal of
Intercultural Relations, 30, 683-702. PDF (Print Version)
Samochowiec, J. & Florack, A. (in press). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations. PDF (Final Draft)
Scarabis, M., Florack, A. & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23, 1005-1036. PDF (Print Version)
Complete List of Publications
Journal Articles (Peer Review - English)
Blanz, M., Piontkowski, U., Rohmann, A, Schmermund, A. & Florack, A. (2005). Social categorization on the basis of multiple group-memberships. The case of male superiors and female subordinates. International Review of Social Psychology, 18, 25-54. PDF (Print Version) PDF (Final Draft)
Florack, A., Bless, H. & Piontkowski, U. (2003). When do people accept cultural diversity. Affect as determinant. International Journal of Intercultural Relations, 27, 627-640. PDF (Print Version)
Florack, A., Friese, M. & Scarabis, M. (2010).
Regulatory focus and reliance on implicit preferences in consumption
contexts. Journal of Consumer Psychology, 20, 193-204. PDF
(Print Version) PDF
(Final Draft)
Florack, A. & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43, 626-632. PDF (Print Version) PDF (Final Draft)
Florack, A., Ineichen, S., & Bieri, R (in press). The impact of regulatory focus on two-sided advertising. Social Cognition. PDF
(Print Version) PDF
(Final Draft)
Florack, A. & Piontkowski, U. (2000). Acculturation attitudes of the Dutch and the Germans towards the European Union: The importance of national and European identification. Journal of Multilingual and Multicultural Development, 21, 1-13. PDF (Print Version)
Florack, A. & Piontkowski, U. (1997). Identification and perceived vitality: The Dutch and the Germans in the European Union. Journal of Multilingual and Multicultural Development, 18, 349-363. PDF (Print Version)
Florack, A., Piontkowski, U., Knocks, I., Rottmann, J. & Thiemann, P. (2002). When perceived communicator bias leads to enduring attitude change: The case of attitudes towards the "green card" in Germany. Current Research in Social Psychology, 8, 39-50. PDF (Print Version)
Florack, A., Piontkowski, U., Rohmann, A., Balser, T. & Perzig, S. (2003). Perceived intergroup threat and attitudes of host community members towards immigrant acculturation. Journal of Social Psychology, 143, 633-648. PDF (Print Version)
Florack, A. & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology and Marketing, 23, 741-755. PDF (Print Version) PDF (Final Draft)
Florack, A. & Scarabis, M. (2006). The impact of regulatory focus on brand choice and category-brand associations. Advances in Consumer Research, 33, 320-321.
Florack, A., Scarabis, M. & Bless, H. (2001). When do associations matter?: The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37, 518-524. PDF (Print Version)
Florack, A., Scarabis, M. & Gosejohann, S. (2005). The Effects of self-image threat on the judgment of out-group targets. Swiss Journal of Psychology, 64, 87-101. PDF (Print Version) PDF (Final Draft)
Ineichen, S., Florack, A. & Primosch, E. (2007). Effects of product scandals on parent brands: Protective mechanisms. Advances in Consumer Research,34, 353-354.
Matser, C. I., van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack A., Hannover, B. & Rossier, J. (in press). Asymmetrical international attitudes. Applied Psychology: An International Review. PDF
(Print Version) PDF
(Final Draft)
Rohmann, A., Florack, A. & Piontkowski, U. (2006). The role of discrepant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany . International Journal of Intercultural Relations, 30, 683-702. PDF (Print Version)
Piontkowski, U., Florack, A., Hölker, P. & Obdrzalek, P. (2000). Predicting acculturation attitudes of dominant and non-dominant groups. International Journal of Intercultural Relations, 24, 1-26. PDF (Print Version)
Piontkowski, U., Rohmann, A. & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5, 221-232. PDF (Print Version)
Samochowiec, J. & Florack, A. (in press). Intercultural contact
under uncertainty: The impact of predictability and anxiety on the
willingness to interact with a member from an unknown cultural group.
International Journal of Intercultural Relations. PDF
(Final Draft)
Scarabis, M. & Florack, A. (in press). How the motivation to judge fairly influences memory for in- and out-group behavior. Swiss Journal of Psychology. PDF (Final Draft)
Scarabis, M., Florack, A. & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23, 1015-1034. PDF (Print Version)
Journal Articles (Peer Review - German)
Bieri, R., Florack, A. & Scarabis, M. (2006). Der Zuschnitt von Werbung auf die Zielgruppe älterer Menschen. Zeitschrift für Medienpsychologie, 18, 19-30. PDF (Print Version)
Florack, A. & Ineichen, S. (2008). Unbeeinflusste Beeinflussung von Markenpräferenzen: Die Wiederauferstehung eines Mythos. Wirtschaftspsychologie, 10, 53-60. PDF (Print Version) PDF (Final Draft)
Florack, A. & Messner, C. (2006). Führungsstrategien und Personalentwicklung in der Hochschule. Zeitschrift für Hochschulentwicklung, 1, 6-20. PDF (Print Version)
Florack, A. & Quadflieg, C. (2002). Akkulturation und Selbstwert von Eritreern in Deutschland. Zeitschrift für Sozialpsychologie, 33, 157-167. PDF (Print Version)
Florack, A. & Scarabis, M. (2003). Gewinne suchen und Verluste meiden: Die Bedeutung des regulatorischen Fokus bei Investitionsentscheidungen. Wirtschaftspsychologie, 5, 39-47. PDF (Print Version)
Florack, A., Scarabis, M. & Bless, H. (2001). Der Einfluß wahrgenommener Bedrohung auf die Nutzung automatischer Assoziationen bei der Personenbeurteilung. Zeitschrift für Sozialpsychologie, 32, 249-259. PDF (Print Version)
Florack, A., Scarabis, M. & Gosejohann, S. (2004). “Typisch Beamter?” – Der Einfluss von extrapersonalen und personalen Assoziationen auf die Beurteilung einer Person. Zeitschrift für Sozialpsychologie, 35, 217-230. PDF (Print Version)
Florack, A., Scarabis, M., Ineichen, S. & Primosch, E. (2005). Dachmarken als Integration vielfältiger Markenpersönlichkeiten. Werbeforschung und Praxis, 1/2, 8-13. PDF (Print Version)
Florack, A. & Zoabi, H. (2003). Risikoverhalten bei Aktiengeschäften: Wenn Anleger nachdenklich werden. Zeitschrift für Sozialpsychologie, 34, 65-78. PDF (Print Version)
Scarabis, M. & Florack, A. (2007). Strategische Werbekreativität und systematisches Kreativitätsmanagement. Werbeforschung & Praxis, 2-8. PDF (Print Version)
Book Chapters / Books (English)
Blanz, M., Piontkowski, U., Florack, A. & Rohmann, A. (2003). When people belong to more than one group: A fit-based approach to multiple categorization. In J. Z. Arlsdales (Ed.), Trends in social psychology (pp. 37-70). Huntington, NY: Nova Science. (Reprint)
Blanz, M., Piontkowski, U., Florack, A. & Rohmann, A. (2001). When people belong to more than one group: A fit-based approach to multiple categorization. In F. Columbus (Ed.), Advances in psychology research (Vol. 4, pp. 279-314). Huntington, NY: Nova Science.
Florack, A., Scarabis, M. & Gosejohann, S. (2005). Regulatory focus and consumer information processing. In Kardes, F. R., Herr, P. M. & Nantel, J. (Eds.), Applying social cognition to consumer-focused strategy (pp. 235-263). Mahwah, NJ: Erlbaum. PDF (Print Version) PDF (Final Draft)
Piontkowski, U., Blanz, M., Rohmann, A., Schmermund, A. & Florack, A. (2001). The impact of multiple fit on implicit associations between categories: The implicit-association test as a research instrument in the study of social categorization. In F. Columbus (Ed.), Advances in psychology research (Vol. 6, pp. 103-128). Huntington, NY: Nova Science.
Book Chapters / Books (German)
Büttner, O. B. & Florack, A. (2009). Beobachtung. In M. Eisend, C. Baumgarth, H. Evanschitzky (Hrsg.), Empirische Mastertechniken der Marketing- und Managementforschung: Eine anwendungsorientierte Einführung (S. 167-201). Wiesbaden, Gabler.
Florack, A. & Scarabis. M. & Primosch, E. (Hrsg.) (2007).
Psychologie der Markenführung [Psychology of brand management].
München: Vahlen. Mehr Informationen zu dieser Publikation
Florack, A. Scarabis, M. & Primosch, E. (2007). Persönlichkeitsorientierte Markenführung. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.
Könnecker, C., Florack, A. & Gemeinhardt, P. (Hrsg.). (2000). Kultur und Wissenschaft beim Übergang ins Dritte Reich. Marburg: Tectum.
Scarabis, M. & Florack, A. (2007). Neue Einsichten durch neue Methoden. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.
Scarabis, M. & Florack, A. (2007). Kommunikation in der Markenführung. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.
Scarabis, M. & Florack, A. (2005). Werte und Vorurteile im interkulturellen und interreligiösen Dialog aus Sicht der Sozialpsychologie. In B. Schmidt-Behlau & A. Schwarze (Hrsg.), Im Dialog zum Miteinander: Ein Leitfaden zur Begegnung mit Muslimen in der Erwachsenenbildung (S. 62-64). Bonn: IIZ/DW.
Wänke, M. & Florack, A. (2007). Markenmanagement. In K. Moser (Hrsg.), Wirtschaftspsychologie. Berlin: Springer.
Publications for Practitioners (German)
Florack, A. & Scarabis, M. (2004). Warum ein Werbespot nicht
nur gefallen sollte – Multimethodale Erfassung von Werbewirkungen.
Wirtschaftspsychologie aktuell, 11, 39-42. PDF (Print Version)
Scarabis. M. & Florack, A. (2003). Was denkt der Konsument wirklich? Reaktionszeitbasierte Verfahren als Instrument der Markenanalyse. Planung & Analyse, 6, 30-35. PDF (Print Version)
Scarabis, M. & Florack, A. (2005). Marken werden menschlich. Planung & Analyse, 3, 64-68. PDF (Print Version)
Publications in Popular Media (German)
Florack, A. & Genschow, O. (2010). Gehirn und Geist / Spektrum der Wissenschaft, 4, 20-25. PDF (Print Version)
Florack, A. & Scarabis, M. (2003). Vorurteile und Diskriminierung. Gehirn und Geist / Spektrum der Wissenschaft, 5, 18-23. PDF (Print Version)
Florack, A. & Scarabis, M. (2002). Psychologie der Werbung. Gehirn und Geist / Spektrum der Wissenschaft, 1, 26-35. PDF (Print Version)
Scarabis, M. & Florack, A. (2006). Wie manipulierbar ist die Urteilskraft. Ganzseitiger Artikel in Neue Züricher Zeitung, 28. Juli. PDF (Print Version) Online Version
